astara Western Europe chooses The Reference for a new, future-proof digital platform

The Reference, a leading B2B digital agency, has been chosen as a strategic partner for several brands of astara Western Europe, a prominent mobility solution provider. The collaboration aims to build a future-proof digital platform that will serve as a scalable solution for multiple brands, streamlining operations and reducing costs. ​

astara Western Europe, known as the open mobility company and home of several brands in the distribution area, recently entered a strategic partnership with The Reference. The collaboration focuses on leveraging the position of astara as a distributor in the digital ecosystem of its portfolio brands. By adopting this approach, astara aims to create economies of scale and eliminate redundant efforts and costs. The brands SsangYong and Maxus participate in the pilot. 

The Reference's forward-thinking approach has successfully led to creating a highly adaptable and scalable model, designed to address different branding needs. This significantly expedites the website launch process for each brand, as the platform can be easily rebranded for multiple brands, aligning perfectly with astara Western Europe's vision for a future-proof solution that supports their expanding portfolio.

"We are thrilled to work with The Reference, as their proposed solution allows us to avoid duplicating work and, consequently, save costs while launching the sites," said Marieke Poriau, Marketing Manager of SsangYong. "Their forward-thinking approach aligns perfectly with our vision for a future-proof platform for astara’s growing portfolio."

By building a scalable model adaptable to different branding needs, The Reference has demonstrated its commitment to innovation.

“We are excited to partner with astara Western Europe in this transformative project," said Isabel Donvil, Managing Director at The Reference. "Our goal is to deliver innovative solutions that drive business growth, helping our clients to stay ahead in the digital landscape."

The collaboration between The Reference and astara Western Europe sets the stage for an exciting new phase of development, as the scalable digital platform will offer operational efficiencies while facilitating the launch of multiple brands within their portfolio.

 

About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology. 

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients. 

The Reference is part of EPAM (NYSE: EPAM).

 

Spokesperson

Maarten Bosmans
Managing Director
marketing@the-reference.com
+32 9 234 05 36

Contact

•Belgium: Stapelplein 70 mailbox 201, 9000 Ghent •Belgium: Zénobe Grammestraat 34, 2018 Antwerp

+32 9 234 05 36

info@the-reference.com

www.the-reference.com