Barry Loekenbach joins The Reference

The Reference part of EPAM welcomes Barry Loekenbach as Director Digital Engagement for the Netherlands. Loekenbach, with over two decades of sales, marketing, and business process management experience, will be joining The Reference's sales team. Alongside this role, he will also be a key player in EPAM's Digital Engagement team, supporting business growth in the Netherlands. 

Barry Loekenbach, Director Digital Engagment for the Netherlands at The Reference part of EPAM
Barry Loekenbach, Director Digital Engagment for the Netherlands at The Reference part of EPAM

Barry will be reporting to Pieter van Londersele, Head of Sales at The Reference:

"We're thrilled to have Barry join our team. His extensive experience and innovative approach to sales and marketing will be instrumental for our growth strategy in the Netherlands."

Before joining The Reference, Barry had a successful career at Kontent.ai, where he held the position of VP of Sales for EMEA and LATAM. He played a substantial role in improving the company's performance and was instrumental in creating a robust team from the beginning. Prior to that, he was part of several growth companies, including digital agencies and system integrators for business process management.

Barry is excited about his new role: "In my previous role I have been working closely with The Reference with mutual success. I have always been impressed by The Reference's expertise, customer approach, and long-term relationships with customers. It makes me proud to be part of this highly experienced team and I am confident this collaboration will contribute to building the business in the Netherlands."

A kickoff event in Rotterdam

Marking the start of his career at The Reference and kicking off their go-to-market in the Netherlands, The Reference organized their first event in Rotterdam: 'The future of e-commerce through data'. An exclusive event with keynote sessions by Atlas Copco, highlighting the significance of transitioning to a MACH/composable architecture and how they managed to align all stakeholders to drive success.

LensOnline demonstrated the power of a Customer Data Platform and how they can now transform their data into hyper-personalized communcation and a highly relevant customer experience, leading to substantial savings in marketing investments. On the Generative AI front, they also showed real life tested solutions to support content- and image management together with deep analysis of stock data to improve prediction of customer behaviour and optimize supply chain.

Additionally, The Reference team presented an innovative demo showcasing how data-based personalization can enhance e-commerce experiences with Generative AI as cherry on top.

About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology. 

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients. 

The Reference is part of EPAM (NYSE: EPAM).

 

Spokesperson

Maarten Bosmans
Managing Director
[email protected]
+32 9 234 05 36

Contact

•Belgium: Stapelplein 70 mailbox 201, 9000 Ghent •Belgium: Zénobe Grammestraat 34, 2018 Antwerp

+32 9 234 05 36

[email protected]

www.the-reference.com