Hudson and The Reference launch brand new website as a first milestone in their digital partnership

Anyone who has recently passed by the Hudson headquarters in Ghent, may have noticed a new logo decorating the office building. It’s one of the many outcomes of the recent partnership between Hudson and The Reference. Another major change is the brand-new website for the full-service HR partner.

After the management buy-out from the US-based Hudson Global Group, Hudson Benelux was looking to install a new brand identity and reinforce its image of a trustworthy and integrated HR partner within the Benelux region. Therefore, the company, with headquarters in Ghent, needed a full rebranding, accompanied with a new website. Hudson Benelux chose The Reference, a full-service digital agency, as their partner for this transformation journey.

Together, Hudson and The Reference defined the new brand identity and built a new digital strategy from the ground up. Extensive on- and offline research, including several in-depth interviews with Hudson customers and intense workshops with the members of the leadership team led to a renewed positioning, branding and digital strategy. The creative team at The Reference designed a new logo and visual language, which was implemented across all off- and online touchpoints, and translated all this into an official style guide.

The new strategic direction and brand identity come together perfectly on the new corporate website, which was built in Umbraco by The Reference. By offering customer-oriented content regarding their full-service offering throughout the entire HR lifecycle, Hudson establishes itself not only as a preferred integrated HR partner, but also as an HR  thought leader and leading HR R&D partner. Through its intuitive information architecture and stylized branding, the site delivers an optimal experience to all of Hudson’s clients, candidates and partners. 

Mathieu Dhondt, strategy consultant at The Reference: “Already during our first conversations with the Hudson marketing and leadership teams, we understood that we were going to be part of a very important phase in the life of this iconic HR company. The intense and open collaboration with Hudson and its customers, allowed us to discover the core DNA of the organization and fully integrate these values in a future-proof yet adaptive digital strategy and brand identity. Things are just getting started now.” 

You can visit the new Hudson website now and discover the new branding and web experience for yourself.

About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology. 

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients. 

The Reference is part of EPAM (NYSE: EPAM).

 

Spokesperson

Maarten Bosmans
Managing Director
[email protected]
+32 9 234 05 36

Contact

•Belgium: Stapelplein 70 mailbox 201, 9000 Ghent •Belgium: Zénobe Grammestraat 34, 2018 Antwerp

+32 9 234 05 36

[email protected]

www.the-reference.com