Lallemand partners with The Reference to boost digital evolution

GHENT - November 30, 2023 - The Reference part of EPAM, a leading full-service digital agency, is proud to announce its collaboration with Lallemand to boost their digital evolution.

Lallemand, a Canadian-based company that specializes in the development, production, and marketing of yeast, bacteria, fungi and specialty ingredients, serves customers worldwide. Their partnership with The Reference marks the beginning of a fresh wave of technological advancement, starting with the launc of an e-commerce platform for the Lallemand Baking business unit in North America.

"We are very excited to partner with The Reference to bring our digital evolution further," said Caroline Fortin, Digital Customer Experience Manager at Lallemand Baking. "Their expertise in B2B and previous success with commercetools made them the ideal partner for us. We have full confidence that their pragmatic approach and their understanding of our business requirements will help us deliver world-class digital experience solutions for our customers."

The Reference will build on commercetools to create a future-proof and scalable e-commerce platform that will enable Lallemand Baking to provide an even better service for its customers. Maarten Bosmans, Head of BU at The Reference, shared his enthusiasm for the partnership, stating,

"We're delighted to have been selected as Lallemand Baking's digital partner. This is a great win for our team, and we look forward to sharing our experience and expertise to deliver a successful outcome that meets Lallemand's business objectives."

About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology.

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients.

The Reference is part of EPAM (NYSE: EPAM).

Spokesperson

Maarten Bosmans
Managing Director
marketing@the-reference.com
+32 9 234 05 36

Lallemand partners with The Reference to boost digital evolution

About The Reference

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