MACH architecture on the rise among Belgian B2B key players

Port of Antwerp-Bruges and Atlas Copco demonstrate the power of MACH in B2B

GHENT - Belgian B2B companies increasingly see a MACH IT infrastructure as a creative answer to the perfect storm they are currently experiencing. This was revealed during a colloquium organized by the Ghent-based B2B digital agency The Reference together with commerce partner commercetools. "As corona, the war in Ukraine, and energy prices shake the business world, the technological landscape is changing at breakneck speed. The customers' need for frictionless experiences demands the utmost from companies. MACH is a very welcome solution", explains Isabel Donvil, Managing Director at The Reference.

The acronym MACH stands for Microservices-based (individual pieces of business functionality that are independently developed, and managed), API-first (all functionality is reachable through an API), Cloud-native (which leverages the full capabilities of the cloud) and Headless (the front-end user experience and the back-end infrastructure are completely separated). The MACH approach is highly scalable and flexible, allowing functionality, features, and services to be added and removed quickly, depending on demand. In this way, an IT system can be quickly adapted to a large growth, without having to be completely redesigned.

Port of Antwerp-Bruges' digital twin

One of the resounding names in B2B that demonstrates the power of MACH is one The Reference's clients, Port of Antwerp-Bruges. It has set itself the strategic objective of evolving into a 'smart' port. An important pillar in this is APICA (Advanced Port Information & Control Assistant), a digital twin of the port that gives in-depth insights into the functioning of the port. APICA is built according to the MACH principles. This was crucial for Port of Antwerp-Bruges to evolve into a 'smart' port.

"APICA is powered by hundreds of smart cameras, IoT sensors, radar information, and even a network of drones and tells us in real time, for example, which ships are moored in which locks and docks, whether all lifebuoys are in their lockers and how much energy our wind turbines are producing. We also deploy scent sensors and capture conversations between ships and shore. With this, we effectively know exactly what is happening in the 120 square kilometers that make up the port." Erwin Verstraelen (CIO Port of Antwerp-Bruges)

Atlas Copco's e-comm business case

At Atlas Copco, another one of their clients, in turn, MACH is being called in to set up several new platforms. As a supplier of industrial productivity solutions, it started working on a PIM platform, a product information management platform, following the MACH principles. MACH was also called in to set up a new e-commerce initiative of its compressors division together with The Reference and commercetools.

"The e-commerce project was mainly driven by creating customer value, but it also had to have an absolutely solid business case behind it. The ROI and business commitment have to be there, and you have to take your time to set up your strategy. We also started talking to distributors, set up workshops with customers. Only then technology and partners were chosen." - James Houseman (e-Business Manager Atlas Copco)

"It's not about technology, it's about business enablement"

A key insight of the colloquium is that MACH is not about technology. It's about business enablement based on a futureproof foundation, as an alternative to monolithic suites. "Characteristic features are openness and interoperability, built in manageable components", concludes Isabel Donvil.

A statement that was confirmed by the multiple business discussions of the attendees during and after the event. 


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About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology. 

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients. 

The Reference is part of EPAM (NYSE: EPAM).

 

Spokesperson

Maarten Bosmans
Managing Director
marketing@the-reference.com
+32 9 234 05 36

Contact

•Belgium: Stapelplein 70 mailbox 201, 9000 Ghent •Belgium: Zénobe Grammestraat 34, 2018 Antwerp

+32 9 234 05 36

info@the-reference.com

www.the-reference.com