The Reference highlights why Port of Zeebrugge is the ideal gateway to post-Brexit logistics

As a seaport connecting mainland Europe with the United Kingdom, Port of Zeebrugge is on the forefront of any impact Brexit has on the logistics community. This doesn’t have to be a bad thing, though. The Belgian port has the opportunity to help businesses stay connected despite the changing context. Together with The Reference, they now launch a creative concept to position them as a solution to any Brexit pains that might ail the logistics community.

Its close vicinity to the British coastline gives Port of Zeebrugge a unique position to function as an important gateway between mainland Europe and the United Kingdom. They can play a key role in keeping British and EU businesses connected despite the changed context.

Through their unique positioning, Port of Zeebrugge has everything in store to make the logistical situation as efficient as ever. Especially the unaccompanied shipping possibilities, in which containers get offloaded from lorries in the port and placed on ships so that lorry drivers don’t have to cross the border, will save a lot of time spent on the administrative work required after Brexit. Additionally, the port has several direct connections to Ireland, allowing businesses to avoid having to transport goods through the UK.

To share this message, they have asked The Reference how they can translate these strengths into a strong creative concept. The result is a text-based campaign that takes a few well-known English proverbs and gives them a mainland European spin. This gives the clear message that -even though the context has changed- the way logistics are handled doesn’t have to be different. Everything can work just as efficient as before. In one of the campaign points, Port of Zeebrugge promises to go the extra 1,6 kilometers, which is the same length as 1 mile. A different metrics system doesn’t impact the way people do business.

In a targeted marketing campaign, The Reference will help bring this message to both mainland Europe and the UK. This campaign will reach out to logistics professionals, both online and in print, clarifying how Port of Zeebrugge tackles any logistical challenges that come with Brexit.

About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology. 

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients. 

The Reference is part of EPAM (NYSE: EPAM).

 

Spokesperson

Maarten Bosmans
Managing Director
[email protected]
+32 9 234 05 36

Contact

•Belgium: Stapelplein 70 mailbox 201, 9000 Ghent •Belgium: Zénobe Grammestraat 34, 2018 Antwerp

+32 9 234 05 36

[email protected]

www.the-reference.com