The Reference Wins IAB MIXX Award 2023

GHENT, October 24,2023 - The Reference, a leading digital agency, is proud to announce its win at the IAB MIXX Awards 2023, organized by the Belgian Association of Marketing for the category best use of data technology. This award recognizes technology that helps a company to manage and activate its data in the most optimal way and brings real value to its day-to-day business.

The Reference's award-winning case showcased their collaboration with LensOnline, an international omnichannel retailer of contact lenses and eye care solutions. In partnership with Customer Data Platform Segment, The Reference developed a flexibile, scalable, and composable data ecosystem.

The system facilitated secure data access for various stakeholders while boosting marketing campaigns' ROI through data integration and improving client service with personalized relevance. The case was presented through a captivatig video that demonstrated the innovative approach and effectiveness of the data technology solution.

Maarten Bosmans, Head of BU at The Reference expressed his excitement, saying "This award underlines the importance of connected data and creativity. Data-driven marketing, when done right, is a business driver/enabler. So proud of the collaboration between LensOnline and our team at The Reference, delivering on their promise."

Following its successful launch, LensOnline intends to connect more sources and destinations, focusing on data-backed journeys and scenarios, leveraging the expertise of The Reference's team.

“The Reference truly deserves this award's recognition. The project adds a lot of value for LensOnline and kickstarted our data-driven marketing efforts." said Pascal Sabbe, CMO & CTO at LensOnline.

 

About the MIXX Awards

The IAB MIXX Awards, organized by the Belgian Association of Marketing, celebrate the year's best digital experiences. Judged by renowned experts across four main domains, the awards acknowledge the creative and technical achievements of digital marketing professionals while affirming the potential of digital marketing as an industry.

 

About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology. 

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients. 

The Reference is part of EPAM (NYSE: EPAM).

 

Spokesperson

Maarten Bosmans
Managing Director
marketing@the-reference.com
+32 9 234 05 36

Contact

•Belgium: Stapelplein 70 mailbox 201, 9000 Ghent •Belgium: Zénobe Grammestraat 34, 2018 Antwerp

+32 9 234 05 36

info@the-reference.com

www.the-reference.com