Vlerick Business School works with The Reference to fulfill its digital ambitions

As one of the top-ranked business schools worldwide, Vlerick Business School looks to connect with students and participants across the world. They want to inspire people in business to keep following their dreams, stay eager to learn and take the leap to turn their knowledge into action. Digital touchpoints play a crucial role in reaching their global audience to achieve this mission. Because of this, Vlerick has set out to expand its digital ambitions. A new website, which they will build together with The Reference, is another step in this direction.

This announcement follows an elaborate strategy track, which gave The Reference a deep understanding of Vlerick’s business context and goals. In this track, they jointly defined a strategy to fulfill these ambitions over time.

It became clear that Vlerick puts a strong focus on business agility. Because of this, The Reference concluded that Vlerick would benefit most from a composable architecture, based on the MACH principle. MACH stands for micro-services, API-driven, cloud-based and headless. Because this less traditional approach to technology seamlessly connects with Vlerick’s own architectural landscape, Vlerick full-heartedly agreed to go for this solution.

The centerpiece in this collaboration will be a new website with a headless CMS at its core, combined with carefully selected best-of-breed cloud-based technologies that interact with each other through API’s. This will allow Vlerick to work with the best tools for their specific business needs.

Vlerick and The Reference are now fully focused on following the roadmap they drew out together. They are jointly gearing up towards launching the new website later this year.

“We warmly welcome Vlerick on board as a new client,” say Isabel Donvil and Anja Cappelle, co-managing directors at The Reference. “It is a privilege to get the trust of a top-ranked international business school that understands business like no other. We are proud to work with them on fulfilling their digital ambitions.”

About The Reference

The Reference is a committed digital agency of 160+ creative thinkers, driven by knowledge and craftsmanship. It is characterized by a collaborative culture, in which its talented professionals leverage their expertise and creativity in every aspect of their work. It allows them to open up digital opportunities in numerous verticals and businesses. That's why A-players and other market leaders have been considering them trusted advisors for many years. The agency’s services range from strategy over product to marketing.

Their national and international clients refer to them as a bunch of engaging and smart people focused on growing their client’s businesses. In everything they do, they aim to make a lasting impact. As creatives, strategic thinkers, and savvy technologists, they make their passion come to life in sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology. 

What makes the agency distinctive as a partner is their close collaboration. They always work together with their clients and together as a team with a multi-disciplinary approach. They do not focus on short-term success. They are all about long-term partnerships, keeping their eyes on the goal: creating added value that turns into achievements and success for their clients. 

The Reference is part of EPAM (NYSE: EPAM).

 

Spokesperson

Maarten Bosmans
Managing Director
[email protected]
+32 9 234 05 36

Contact

•Belgium: Stapelplein 70 mailbox 201, 9000 Ghent •Belgium: Zénobe Grammestraat 34, 2018 Antwerp

+32 9 234 05 36

[email protected]

www.the-reference.com